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Baskin-Robbins is launching a rebrand with a new logo, a “Seize the Yay” tagline, and even selling limited-edition clothes, bicycles and skateboards. ....
Made your bed? That’s a reason to celebrate. Put on pants with actual buttons? There’s another. Baskin-Robbins is celebrating the happiness ice cream brings to every moment with a refresh of the iconic brand’s logo, packaging, employee uniforms, and tagline encouraging customers to “Seize the Yay.” ....