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跨境电商SHEIN：流量、供应链和管理的长期主义胜利

　　要知道，当时的跨境电商行业，根本没人在意站内运营，也没人在意品牌。当时正是Google和Facebook的流量红利期，多数人采用的是批量铺货测试单品的方式，打一枪换一个地方，做的是一次性生意。嗅觉灵敏、逐浪而居的操盘手多，愿意做顶层思考、着眼长期的真正创业者少。
　　在跨境电商分析师“独角猫”的一篇文章《跨境圈的黑暗森林》中，一位所谓圈内大佬曾这样跟他说：“你现在跟我讲的这些搞品牌的理念一点都不新鲜，十几年前我就尝试过了，但是当你认真做产品你发现一直亏钱，一帮兄弟都活的很艰难，但只要稍微玩点花样就能一夜暴富的时候，你会怎么选择呢？”
　　玩流量赚快钱，还是坚持做品牌、做流量池，这是一个问题。
　　2013年6月，中国跨境电商第一股兰亭集势上市，其商业模式的本质便是对Google AdW ....

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SHEIN：长期主义的胜利

SHEIN：长期主义的胜利
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