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Vembu noted that Zoho's relatively lower Customer Acquisition Cost as compared to its peers from big tech companies has given his products an edge.

As we continue to highlight the insightful discussion from the recent HSMAI meetings held last month in Toronto, we turn our attention to the Hotel Management Company Chief Revenue Officers (CRO) roundtable. This unique peer group from 28 different management companies identified five key themes that were challenging them and their organizations:

HSMAI recently hosted its Hotel Management Company Chief Revenue Officer Virtual Executive Roundtable, including revenue leaders from Chesapeake Hospitality, CoHo Services, Concord Hotels, Crescent Hotels & Resorts, Crestline Hotels & Resorts, First Hospitality, Highgate, Hotel Investment Services, Inc., HVMG, Kessler Collection, Marcus Hotels, McNeill Hotel Company, North Central Group, Pacifica Hotels, Peachtree Hotel Group, Prism Hotels and Resorts, Real Hospitality Group, Shaner Hotels, Stonebridge Companies, and VRI Americas. The roundtable was presented in partnership with ZS.

COHO Services, a hospitality company based in North America, has forged a strategic partnership with Revenue Analytics, a leading provider of enterprise Revenue Management Systems, to offer a full-service revenue management solution for independent hotels. Through a reseller agreement, COHO will combine the power of Revenue Analytics' innovative N2Pricing™ RMS with COHO's dedicated account management and revenue management consulting services.

A family-owned business, COHO began with a single hotel and has since grown to become a leading regional hospitality company with ownership in both branded and independent hotels, hotel reservation/distribution technology, independent restaurants, boutique health clubs, wineries, and more. Our management approach is based around three core groups of people: owners, employees, and customers. We believe that all three must succeed equally in order for the whole to succeed.​Our hands-on philosophy means we work best when we are engaged. We strive to cultivate talent from within and believe busi...