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Simmons Bank has been around since 1903, when it started as a community bank in Pine Bluff, Arkansas. Today, it has more than 200 locations across six states and holds more than $27 billion in assets....
Under new Chief Digital Officer Alex Carriles, Simmons revamped its mobile app and started Coin Checking, a digital account designed to target first-time checking account users.
Instead of a hard sell, Chime, Simmons First and others are trying to convey the benefits of their products in simple terms and in a conversational tone.
The mobile technologist has brought many user experience upgrades to the Arkansas bank. That has earned him a spot in American Banker's Digital Banker of the Year coverage this year.