Leftovers: Kraft Heinz makes fast food sauces better-for-you | Go Go Squeez recharges with electrolyte snacks
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Source: fooddive.com
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Gatorade enters new categories — even unflavored water — as competition to hydrate consumers ramps up
Year to date, Gatorade is gaining share in every hydration category it has products, according to market research firm Circana.
Source: nbcmiami.com
Why Waterdrop's CEO sees hydration beverages overtaking soft drinks
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Source: fooddive.com
Liquid Death expands into electrolyte drink mixes
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Source: fooddive.com
PepsiCo brings hydration juggernaut Gatorade into water
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Source: fooddive.com