'Cold' emails effective avenues to reach new clients, ideal job
Westend61/Getty Images Cold emails can be a great way to make connections, whether you're job-hunting or pitching new clients. The most effective messages convey a sense of urgency and are concise, between four to eight sentences. Include your LinkedIn so your prospect can easily view your profile without having to look it up themselves. Your next great career move or investment likely won't magically appear in your inbox. The narrative that the "cold email/call is dead" is not only wrong; cold outreach can actually be the best way to reach any decision-mak...