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Passion To Profit: The Journey Of Tezza's Rise In The Photo-Editing World - Vimarsana News

Passion To Profit: The Journey Of Tezza's Rise In The Photo-Editing World

In 2017, amidst the challenge of affording their $2,800-per-month rent in New York, Tessa Barton and Cole Herrmann turned their creative and technical talents towards developing photo filters for Adobe Lightroom. This endeavor laid the groundwork for Tezza, a photo-editing app named after Barton's college nickname.

Couple spent $0 to launch business from their tiny apartment—now it brings in $26.5M a year – NBC New York - Vimarsana News

Couple spent $0 to launch business from their tiny apartment—now it brings in $26.5M a year – NBC New York

Tessa Barton and Cole Herrmann created Tezza in their small New York studio apartment — and grew it into one of the world’s most popular photo-editing apps.

Couple spent $0 to launch business from their tiny apartment—now it brings in $26.5M a year and makes money 'while you sleep' – NBC Los Angeles - Vimarsana News

Couple spent $0 to launch business from their tiny apartment—now it brings in $26.5M a year and makes money 'while you sleep' – NBC Los Angeles

Tessa Barton and Cole Herrmann created Tezza in their small New York studio apartment — and grew it into one of the world’s most popular photo editing apps.

Couple spent $0 to launch business from their tiny apartment—now it brings in $26.5M a year and makes money 'while you sleep' – NBC10 Philadelphia - Vimarsana News

Couple spent $0 to launch business from their tiny apartment—now it brings in $26.5M a year and makes money 'while you sleep' – NBC10 Philadelphia

Tessa Barton and Cole Herrmann created Tezza in their small New York studio apartment — and grew it into one of the world’s most popular photo editing apps.

Couple spent $0 to launch business from their tiny apartment—now it brings in $26.5M a year and makes money 'while you sleep' – NBC Connecticut - Vimarsana News

Couple spent $0 to launch business from their tiny apartment—now it brings in $26.5M a year and makes money 'while you sleep' – NBC Connecticut

Tessa Barton and Cole Herrmann created Tezza in their small New York studio apartment — and grew it into one of the world’s most popular photo editing apps.