JioMart's low-pricing model spurs retaliation among traditional players
Distributors of household goods of major companies have threatened to disrupt supplies to kirana stores over lower prices offered to JioMart.
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Distributors of household goods of major companies have threatened to disrupt supplies to kirana stores over lower prices offered to JioMart.
Up and down India, the small stores that account for four-fifths of a near-$900 billion retail market are increasingly turning to JioMart, an app created by Reliance Industries.
Just as Ambani, India's richest man, has disrupted the country's telecoms industry, the tycoon is intent on shaking up retail distribution, taking on U.S. e-commerce giants like Amazon and Walmart Inc, expanding fast in India.
Princes to paupers: India's salesmen face ruin as Ambani targets mom-and-pop stores
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