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Purple Innovation, Inc. Announces Pricing of Secondary Public Offering of Class A Common Stock


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LEHI, Utah, May 18, 2021 /PRNewswire/ Purple Innovation, Inc. (NASDAQ: PRPL) ( Purple or the Company ), a leader in comfort innovation and the creator of the renowned Purple® Mattress, today announced the pricing of an underwritten secondary public offering of 7,308,792 shares of its Class A common stock to be sold by Coliseum Capital Partners, L.P., Coliseum Co-Invest Debt Fund, L.P., Blackwell Partners LLC – Series A, and Coliseum Capital Co-Invest III, L.P. (collectively, the Selling Stockholders ). The shares of Class A common stock are being sold at a price of $30.00 per share.  The underwriters have a 30-day option period to purchase up to 1,096,318 additional shares of Class A common stock from the Selling Stockholders at the same price per share. The offering is expected to close on May 21, 2021, subject to customary closing conditions. ....

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Purple Innovation, Inc. Announces Launch of Secondary Public Offering of Class A Common Stock


LEHI, Utah, May 18, 2021 /PRNewswire/ Purple Innovation, Inc. (NASDAQ: PRPL) ( Purple or the Company ), a leader in comfort innovation and the creator of the renowned Purple® Mattress, today announced the launch of an underwritten secondary public offering of 7,308,792 shares of its Class A common stock to be sold by Coliseum Capital Partners, L.P., Coliseum Co-Invest Debt Fund, L.P., Blackwell Partners LLC – Series A, and Coliseum Capital Co-Invest III, L.P. (collectively, the Selling Stockholders ). The underwriters have a 30-day option period to purchase up to 1,096,318 additional shares of Class A common stock from the Selling Stockholders.
The Selling Stockholders will receive all of the net proceeds from the offering. Purple is not selling any shares of Class A common stock in the offering and will not receive any proceeds from the offering, including from any exercise by the underwriters of their option to purchase additional shares. The Company has agreed ....

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Why Purple Innovation Stock Crashed This Morning


Shares of mattress maker
Purple Innovation (NASDAQ:PRPL) tumbled out of bed Wednesday, falling nearly 10% early in the morning, and are still down 8.9% as of 11 a.m. EDT.
Its own shareholders are to blame.
Image source: Getty Images.
So what
Last night, Purple Innovation announced that certain selling shareholders Coliseum Capital Partners, L.P.; Coliseum Co-Invest Debt Fund, L.P.; Blackwell Partners LLC – Series A; and Coliseum Capital Co-Invest III, L.P. plan to sell at least 7.3 million, and potentially as many as 8.4 million shares of common stock in a secondary offering. The shareholders will price their shares at $30 each 7.1% below yesterday s closing price aiming to cash out $252 million.   ....

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