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Lausanne Vallon , Florian Breider , Alexandre Elsig , Berthet Unisant , Xiaocheng Zhang , College Of Humanities , University Of Lausanne , Collaborative Research On Science , School Of Architecture , Central Environmental Laboratory , Lausanne Historical Museum , Historical Museum , Fabien Moll Fran , Collaborative Research , Environmental Engineering , Alexis De Aragao ,

Impact of spokesperson identity on sharing of public health messages

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Participants in an international survey study reported greater willingness to reshare a call for social distancing if the message was endorsed by well-known immunology expert Anthony Fauci, rather than a government spokesperson or celebrity. Ahmad Abu-Akel of the University of Lausanne, Switzerland, and colleagues Andreas Spitz and Robert West of the École Polytechnique Fédérale de Lausanne, report these findings in the open-access journal
PLOS ONE on February 3.
Previous research has extensively explored how to maximize the effectiveness of public health messages by altering their style and content. However, relatively few studies have examined the impact of spokesperson identity on the effectiveness of health messages, especially during crises like the ongoing COVID-19 pandemic. ....

South Korea , Ahmad Abu Akel , Kim Kardashian , Anthony Fauci , Andreas Spitz , Tom Hanks , Robert West , Swiss Data Science Center , Collaborative Research On Science , Swiss National Science Foundation , University Of Lausanne , Swiss Data Science , Swiss National Science , தெற்கு கொரியா , கிம் கர்தாஷியன் , ஆண்ட்ரியாஸ் ஸ்பிட்ஸ் , டோம் ஹாங்க்ஸ் , ராபர்ட் மேற்கு , சுவிஸ் தகவல்கள் அறிவியல் மையம் , கூட்டு ஆராய்ச்சி ஆன் அறிவியல் , சுவிஸ் தேசிய அறிவியல் அடித்தளம் , சுவிஸ் தகவல்கள் அறிவியல் , சுவிஸ் தேசிய அறிவியல் ,