E-Mail Participants in an international survey study reported greater willingness to reshare a call for social distancing if the message was endorsed by well-known immunology expert Anthony Fauci, rather than a government spokesperson or celebrity. Ahmad Abu-Akel of the University of Lausanne, Switzerland, and colleagues Andreas Spitz and Robert West of the École Polytechnique Fédérale de Lausanne, report these findings in the open-access journal PLOS ONE on February 3. Previous research has extensively explored how to maximize the effectiveness of public health messages by altering their style and content. However, relatively few studies have examined the impact of spokesperson identity on the effectiveness of health messages, especially during crises like the ongoing COVID-19 pandemic.