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Programs find new life for items including rejected carrots, NFL banners, and discarded clothing.

In Cleveland and across the Great Lakes, efforts to reduce waste are not only helping the environment, but also creating new business opportunities. A wide-ranging network of nonprofits, governmental entities, universities, and others are supporting these efforts.

Open all those cards and some sending gifts, waiting for him back at home from all over the world. >> happy birthday collin. wooh! >> reporter: and a message for all of his new friends. >> has this been the best birthday ever? >> yes. 11 is my new favorite number. >> reporter: david muir, abc news, new york. >> he will be opening those cards until he's 50 years old. that's an awesome story. >> he said his last party was in kindergarten and only one showed up. this is a kid who eats lunch alone every day, so you can imagine how special this must be for him? >> messages from australia, scotland,...

♪ happy birthday to you ♪ ♪ happy birthday to you ♪ finally this half hour, a birthday that an 11-year-old boy a long with 2 million of his closest friends, will never forget. >> this one is our "favorite story of the day." and just a few months ago, this young man was feeling a little lonely. now thanks to his mom and the love of strangers, he is now one of the most popular kids on the planet. here's abc's david muir. >> reporter: 10-year-old collin cunningham had no idea he would touch the hearts of millions all over the world. with some secret help from his mother. >> how was scho...