IN A WORLD THAT OFTEN EQUATES PRODUCTIVITY TO SUCCESS, TIMEX'S LATEST CAMPAIGN ENCOURAGES US TO "WASTE MORE TIME" PURSUING FULFILLMENT AND JOY
Timex, a pioneer and disruptor in the watchmaking industry, is inverting the notion of investing time by wasting it with their latest campaign, 'Waste More Time.' In a world where every moment seems accounted for, they champion the idea that time wasted on finding the freedom to be yourself is time well spent, even if others deem it as a total waste.
Source: yahoo.com