The Switch Is On
BRP and Sea-Doo make a serious Switch to pontoons.
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The MRAA’s Webinar “Marketing When You Have No Inventory” covered how dealers can build long-term equity with new and returning customers as demand outpaces supply.
Consumer continue to shop for marine products in record numbers — what are dealers doing to meet the demand?
Clear and concise labeling of E15 fuels not only must be maintained, but improved to protect boaters and all small engine consumers.
Together Through Life Jun 1, 2021 It was a routine activity — dining indoors at a local trattoria — that marked a sea change in my family’s behavior during the past 16 or so months. Warmed by the wood-fired oven on a blustery, late spring evening, I sat back and took in the scene. Couples sat at the zinc-topped bar, giving the other clusters of patrons some elbow room. A skilled bartender alternated between filling drink and takeout orders. And more than a few customers greeted the burly proprietor with fist bumps and boisterous words. I’ve missed this routine, a regular activity f...