Hallmark holiday movies are corny, homogeneous and painfully predictable. Why do people love them so much?
O f all the holiday traditions I regularly see people tweeting about, the one I understand the least is the Hallmark Christmas movie marathon. For about a decade, the greeting card company's TV channel has been cranking out aggressively sexless holiday-themed films for its annual "Countdown to Christmas," inspiring books, podcasts and even fan conventions. Without ever having seen one, I felt like I somehow knew the conventions of the Hallmark Christmas Movie anyway. Your standard HCM centers on a generically attractive hetero couple, usually played by a former soap opera star and ...
Source: inlander.com