The Sleekcraft Factors And "Reverse Confusion" Trademark Infringement | Weintraub Tobin
To embed, copy and paste the code into your website or blog: What happens when a junior trademark holder’s business becomes so popular and well known that it threatens to swamp the reputation of a senior mark holder? The senior mark holder brings a trademark infringement case alleging “reverse confusion” among its potential customers. This was the scenario the Ninth Circuit faced in its recent decision in: Ironhawk Technologies, Inc. v. Dropbox, Inc. (decided April 20, 2021). Ironhawk develops computer software that uses compression technology to allow for the efficient transfer of...
Source: jdsupra.com