The Direct-To-Consumer Craze Is Slamming Into Reality
Rising Facebook ad prices, worsening ad measurement, and smaller-than-anticipated customer bases are dealing DTC companies a harsh blow.
Source: nbclosangeles.com
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The Direct-To-Consumer Craze Is Slamming Into Reality
Rising Facebook ad prices, worsening ad measurement, and smaller-than-anticipated customer bases are dealing DTC companies a harsh blow.
Source: nbcphiladelphia.com
Here's Another Opportunity Department Stores Can't Capitalize On
Consumers are finding more and more options to purchase customized apparel -- they're just not buying it from traditional retailers.
Source: fool.com
Performance marketing agencies want to create their own DTC brands
January 14, 2021 Performance marketing agencies are exploring building direct-to-consumer brands in-house. Doing so will not only allow agencies more control over the growth of a brand, but serve as a test case to prove strategies they want to pursue to potential clients, according to agency execs, who say the appeal of running their own DTC brands has grown as e-commerce sales have accelerated over the last year. Agencies like Boomn, Homestead Studios and Freelance Crew, among others, expect to debut new DTC brands during the first quarter of this year. “People want to have ownership ove...
Source: digiday.com