Performance marketing agencies want to create their own DTC brands
January 14, 2021 Performance marketing agencies are exploring building direct-to-consumer brands in-house. Doing so will not only allow agencies more control over the growth of a brand, but serve as a test case to prove strategies they want to pursue to potential clients, according to agency execs, who say the appeal of running their own DTC brands has grown as e-commerce sales have accelerated over the last year. Agencies like Boomn, Homestead Studios and Freelance Crew, among others, expect to debut new DTC brands during the first quarter of this year. “People want to have ownership ove...
Source: digiday.com