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The "next big thing" in social media marketing will be campaigns which build consumer trust by moving from the digital world to IRL (in real life) events, according to influencer marketing strategist Frida Waywell.
Italy has introduced new advertising guidelines for social media influencers which will see the most influential online celebs regulated by the same authority as mass media outlets.
Italy has introduced new advertising guidelines for social media influencers which will see the most influential online celebs regulated by the same authority as mass media outlets.