Santa Barbara School District OKs $50,000 to Hire Reputation Management Consultant
Trustees authorize 6-month contract with Sacramento PR firm to assist with communication to public Santa Barbara Unified School District Superintendent Hilda Maldonado recommended that the school board hire a Sacramento public relations firm. “When we speak about public relations it is not meant to hide or lie,” she says. “It is quite the opposite.” (Joshua Molina / Noozhawk photo) By Joshua Molina, Noozhawk Staff Writer | @JECMolina January 31, 2021 | 7:25 p.m. The Santa Barbara Unified School District has hired a Sacramento public relations company to help with reputation man...