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Do you mean? what does success look like from a communications perspective from this white house? tax reform rollout that was considered a rare success. but a communications director, david could speak to this better than i could, it's a lot of long term planning, a lot of planning how you roll out different policies trying to figure out what kind of traveling, public events you do, what kind of access the press gets to the president. it's not just tweeting. but because the president does throw everything off course that nobody on his own staff is prepared for him to say without any warning, t...

Not just from a communications perspective but letting mr. porter continue in his job knowing it was inevitable this would come out. they made it worse and defied the first rule of holes, when you're in one stop digging too fast and the communications response. if you're in a crisis communication, you have to slow down, try to get the facts, get everything you know and do the time line that you know is to be accurate. a book was written about it, a good one but you have to get the story out and donald trump needs to tell people it was a mistake and things are changed but i don't see him firing...

Communications office, which is primarily women, have a big job on their hands. >> including his girlfriend. >> that's the other issue when you get involved in this way. rule in the white house if you want to date someone, one of you has to leave the environment. that becomes a big problem. this is about the future of the country. people's lives. and this we find can be a problem. but i do think that the white house communications office needs to be very aggressive here. the president has made it clear where he stands. and i do think that while we maybe would have put it differently, everyone ...

About what they're talking about. >> look at these two. >> many people i know are from aimes, iowa. >> we love aimes, iowa. >> don mcgahn has lawyered up in the story. everybody has lawyered up in this. clearly don mcgahn knows more about what's going on, internally, with donald trump than do ty cobb and john dowd. >> if the white house lawyers don't have the same privilege with their clients. >> i want to know how michael cohn got scheduled to testify to a senate intelligence committee the same day that president trump is addressing the u.n. and that he didn't know whether it's public or priv...

>> you know, jen psaki, the break-up was not directly related to charlottesville. from a communication standpoint, do you think the white house can effectively say steve bannon is out. many of you people associate bannon with these things. now we're turning a page. is this an opportunity for the president? >> well, if they wanted to use it as an opportunity they would have done it today and they would not have done that. there was a lot of conflicted reporting on whether or not he was fired or resigned, what the timing was. but what no one was suggesting from the inside and no one reported was...