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Facebook in a note to advertisers explained how Apple's App Tracking Transparency feature in iOS 14.5 will restrict availability of ad targeting and metrics tools, and potentially impact audience engagement. The memo, obtained by Insider on Wednesday, outlines important information for advertisers relying on Facebook's vast social networking platform for distribution. Along with general particulars regarding the launch of ATT in iOS 14.5, including integration of Apple's privacy-focused SKAdNetwork, Facebook notes the new prompt changes how reporting is handled on both...

  Facebook in a note to advertisers explained how Apple's App Tracking Transparency feature in iOS 14.5 will restrict availability of ad targeting and metrics tools, and potentially impact audience engagement. The memo, obtained by Insider on Wednesday, outlines important information for advertisers relying on Facebook's vast social networking platform for distribution. Along with general particulars regarding the launch of ATT in iOS 14.5, including integration of Apple's privacy-focused SKAdNetwork, Facebook notes the new prompt changes how reporting is handled on both the web and in t...

This story is available exclusively to Insider subscribers. Become an Insider and start reading now. A leaked Facebook memo to advertisers lays out how Apple's new iOS 14.5 will impact ad campaigns. The memo warns that results will fluctuate and audiences will shrink. Certain attribution tools will no longer be available. Facebook sent a memo to advertisers April 28 detailing the effects Apple's new privacy settings will have on ad campaigns. The memo, obtained by Insider, elaborates on an April 26 blog post advising advertisers on how to prepare for the ch...

Facebook Continues to Prep Advertisers, Developers, Partners for iOS 14 Updates Platform SDK version 9.0 was released, and a Limited Login mode for Facebook Login was introduced iOS 14 was released last Sept. 16 SL/iStock January 19, 2021 Facebook continued to prepare application advertisers, developers, mobile web advertisers and partners for changes to Apple’s iOS 14 operating system.