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Facebook details impact of App Tracking Transparency to advertisers - General Discussion Discussions on AppleInsider Forums

Facebook in a note to advertisers explained how Apple s App Tracking Transparency feature in iOS 14.5 will restrict availability of ad targeting and metrics tools, and potentially impact audience engagement.
The memo, obtained by
Insider on Wednesday, outlines important information for advertisers relying on Facebook s vast social networking platform for distribution.
Along with general particulars regarding the launch of ATT in iOS 14.5, including integration of Apple s privacy-focused SKAdNetwork, Facebook notes the new prompt changes how reporting is handled on both the web and in the company s apps. From the memo:
1-day click-through opt-out data will be modeled.
7-day click-through and 1-day view-through attribution settings will no longer include iOS 14.5 opted-out events. ....

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Facebook details impact of App Tracking Transparency to advertisers

Facebook in a note to advertisers explained how Apple s App Tracking Transparency feature in iOS 14.5 will restrict availability of ad targeting and metrics tools, and potentially impact audience engagement.
The memo, obtained by
Insider on Wednesday, outlines important information for advertisers relying on Facebook s vast social networking platform for distribution.
Along with general particulars regarding the launch of ATT in iOS 14.5, including integration of Apple s privacy-focused SKAdNetwork, Facebook notes the new prompt changes how reporting is handled on both the web and in the company s apps. From the memo:
1-day click-through opt-out data will be modeled.
7-day click-through and 1-day view-through attribution settings will no longer include iOS 14.5 opted-out events. ....

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Facebook Lays Out How Apple IOS Change Will Impact Its Ad Business

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A leaked Facebook memo to advertisers lays out how Apple s new iOS 14.5 will impact ad campaigns.
The memo warns that results will fluctuate and audiences will shrink.
Certain attribution tools will no longer be available.
Facebook sent a memo to advertisers April 28 detailing the effects Apple s new privacy settings will have on ad campaigns.
The memo, obtained by Insider, elaborates on an April 26 blog post advising advertisers on how to prepare for the change.
Facebook warned that the results of their ad campaigns will fluctuate, with the size of audiences shrinking as users gradually update their Apple devices in the coming weeks. Facebook and Instagram will automatically opt those users out of tracking settings. ....

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Facebook Continues to Prep Advertisers, Developers, Partners for iOS 14 Updates

Facebook Continues to Prep Advertisers, Developers, Partners for iOS 14 Updates
Platform SDK version 9.0 was released, and a Limited Login mode for Facebook Login was introduced
iOS 14 was released last Sept. 16
SL/iStock
January 19, 2021
Facebook continued to prepare application advertisers, developers, mobile web advertisers and partners for changes to Apple’s iOS 14 operating system. ....

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