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Advertisers Too Often Look At The Last Click

Broadcasters must make the case for the synergy of linear TV and digital to agencies and brands ....

Hadassa Gerber , Comparisons Study ,

Linear TV Shines In TVB Media Comparisons Study

Among the findings: Linear TV has the highest reach of all measured media platforms; despite cable having more networks, viewers spend almost double the time with broadcast TV; people trust local TV station news more than all other media platforms (74%), while social media is the least trusted (37%). ....

United States , Comparisons Study , African Americans ,