The art of advertising: When good ads speak to our nati...
Daily Maverick 168 weekly newspaper. As the first of several TV commercials that would fall under Vodacom’s long-running “Yebo Gogo” campaigns, “Windmills” begins with a shot of a relatively older black man sitting in a chair, reading a book, in the middle of a remote area near a main road. Clusters of decorative wire windmills spin around him, organised in what looks like a roadside store, of which, presumably, he is the vendor. The intro for Canned Heat’s bluesy rock song On the Road Again murmurs in the background, enhancing the old Western movie tone and feel of these visuals.