Walker Wear Unveils Sustainability Campaign During Black History Month
Image via Walker Wear The Walker Wear RAW series, a collaborative campaign launching during Black History Month, aims to promote denim sustainability in a number of ways ranging from visual content to meaningful discussions. "We want people to be more environmental," April Walker, creative architect and founder, said in a press release. "A washed and pre distressed jean requires around eleven gallons of water to achieve that worn look, and that's not counting the chemicals or extra manpower needed. The choice to use RAW denim is because aesthetically we're inspired by workwear, but most impor...