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TikTok lowers barriers to virality, keeps tight control through algorithm

TikTok lowers barriers to virality, keeps tight control through algorithm
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United States , Noord Holland , Fabio Votta , Jeffreyl Hyde , Kevin Munger , Sharond Hyde , Benjamin Guinaudeau , University Of Amsterdam , Computational Communication Research , University Of Kostanz , Penn State Led , Political Science Board , Visitors Early Career Professor , Political Science , Penn State , Computational Communication ,

TikTok lowers barriers to virality, keeps tight control through algorithm

TikTok's unique mobile-only interface and algorithm make content creation and opportunities to go viral particularly easy, yet can lead to high rates of creator burnout, according to a Penn State-led research team. ....

United States , Noord Holland , Fabio Votta , Jeffreyl Hyde , Kevin Munger , Sharond Hyde , Benjamin Guinaudeau , University Of Amsterdam , Computational Communication Research , University Of Kostanz , Penn State Led , Political Science Board , Visitors Early Career Professor , Political Science , Penn State , Computational Communication ,