'Enchanted' Marketplaces and Workspaces are on the Horizon | By James Houran – Hospitality Net
‘Enchanted’ Marketplaces and Workspaces are on the Horizon James Houran, Ph.D. Managing Director at AETHOS Consulting Group and J. Bruce Tracey, Ph.D. Professor at Cornell University’s School of Hotel Administration By James Houran, Managing Director at AETHOS Consulting Group share this article Pine and Gilmore's (1999) famous concept of the "experience economy" – introduced nearly 25 years ago – asserts that businesses intent on competition or differentiation must deliver "memorable events" for consumers because such favourable "experiences" are the ultimate product in today's...
Source: hospitalitynet.org