P&G brings out the babies in 'Lead with love' campaign | Advertising
linkedin Procter & Gamble has launched a campaign for its corporate brand as it unveils a pledge to do 2,021 “acts of good” in the next year. The “Lead with love” campaign kicks off with a new 60-second film, called Emotions, created by Dentsumcgarrybowen, which features images of babies and toddlers experiencing what it says are the eight emotions humans are born with – the most powerful of which, it claims, is love. It was written by David Black, art directed by Jessica Terlizzi, and produced by the agency using stock and user-generated footage. The soundtrack is a version of t...
Source: campaignasia.com
