SAS offers free digital tool for brands to assess their analytical marketing capabilities
SAS offers free digital tool for brands to assess their analytical marketing capabilities SAS launches Marketing Confidence Quotient to help brands develop a game plan for creating enhanced real-time, personalized customer experiences News provided by Share this article Share this article CARY, N.C., Jan. 27, 2021 /PRNewswire/ -- 2020 was a dizzying ride for marketers. The COVID-19 pandemic caused major disruption in how B2B and B2C customers want to engage, and brands had to adapt quickly to keep up – identify new ways to deliver services, meet demand from new audiences and connect on an ...