$3 million in six hours: Sydney label Geedup masters the drop
Geedup, a premium streetwear label based in Sydney, secured seven-figure revenues with its latest limited edition jacket release.
Source: smartcompany.com.au
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How Geedup has succeeded by ignoring the 'rules' of modern retail
The Sydney-based streetwear brand has gone from strength to strength since relaunching as an online-only business in 2019. Here’s the story behind the brand, and where it’s headed next.
Source: insideretail.asia