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Train to be free - that's the philosophy of a new gym that's preparing to open its doors to the general public in Sydney's west this weekend (Jan 20-21). True to its name, all the trainers at Confit Gym are reformed prison inmates, aiming to give people a second shot at life.
Geedup founder Jake Paco has conquered his demons and is taking his cult streetwear brand from western Sydney to New York.
Geedup founder Jake Paco has conquered his demons and is taking his cult streetwear brand from western Sydney to New York.
Geedup, a premium streetwear label based in Sydney, secured seven-figure revenues with its latest limited edition jacket release.
The Sydney-based streetwear brand has gone from strength to strength since relaunching as an online-only business in 2019. Here’s the story behind the brand, and where it’s headed next.