Maruti, Hyundai, Tata Motors tweak ad strategy to focus on tech features
Automakers tweak advertisement strategy to focus on tech features Premium Auto companies are trying to focus tech-enabled features such as automatic transmission, remote controlling of the car, voice commands, among others. (File Photo: AFP) 2 min read These include auto transmission, remote controlling of the car, voice commands, location services Share Via Read Full Story NEW DELHI: Kia Motors, MG Motor and other new entrants in India’s automobile market are pushing leading players such as Maruti Suzuki India Ltd, Tata Motors Ltd and Hyundai Motor India Ltd to adapt their advertising stra...
Source: livemint.com