What will it take to create another 'Mile Sur Mera Tumhara'?'
India stands more polarised than ever. The biggest agency names tell us how a fresh crack at this legacy anthem could help in today’s troubled times.
Source: afaqs.com
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McCann Worldgroup wins Air India mandate: Best Media Info
Best Media Info: The agency will develop a new brand platform and develop a range of multi-channel marketing communication for the airline| Advertising News
Source: bestmediainfo.com
Air India to fly with McCann Worldgroup | Advertising
The account was won following a multi-agency competitive pitch.
Source: campaignasia.com
Air India onboards McCann Worldgroup for image makeover! Prasoon Joshi-led agency to help in Maharaja's rebranding exercise - Details
McCann Worldgroup India, led by poet and writer Prasoon Joshi, has been awarded the creative mandate for rebranding of Air India., Companies News, Times Now
Source: timesnownews.com
Maharaja makeover: Prasoon Joshi-led agency bags Air India's advertising mandate
India Business News: AI ads and destination campaigns of J R D Tata era, many featuring Bobby Kooka's lovable Maharaja, are remembered fondly even today. Now as the founde
Source: indiatimes.com