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The recent rebranding of the airline leaves its iconic Maharaja mascot at a crossroads. Roshita Thomas explores the deeper implications of removing cult…
It is always debatable. Does effective leadership result in creating a culture of meritocracy? Or does meritocracy create effective leaders within the organisation? Air India’s troubles seem to be both – a lack of the right leadership and a lack of a culture of meritocracy. One wonders whether one should throw out the baby with the bath water!
Where does Air India’s iconic Maharaja fit into the carrier’s new brand identity? That’s the question many Indians are asking after Tata Sons-owned Ai...
India Business News: NEW DELHI: Bobby Kooka's Maharaja takes a back seat in Air India's new branding unveiled by Tata Sons and AI chairman N Chandrasekaran here on Thursda.
Air India, a part of the Tata Group, has introduced a modernized brand identity and aircraft livery that encapsulates the spirit of a dynamic new India.