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The World's Most Effective Marketers are announced: 2023 Global Effie Index Results - Vimarsana News

The World's Most Effective Marketers are announced: 2023 Global Effie Index Results

Repeat chart toppers AB InBev & McDonald's demonstrate their continued success. Close competition amongst agencies illustrates commitment to effectiveness globally. NEW YORK, June 6, 2024 /PRNewswire/ -- Effie Worldwide has today announced the 2023 Effie Index® (effieindex.com), the 13th annual ranking of the companies behind the world's most effective marketing initiatives. FMCG/CPG, fast food and beverage companies dominated this...

How the ad industry is making AI images look less like AI - Vimarsana News

How the ad industry is making AI images look less like AI

Generative AI has the power to massively speed up the creative process and deliver personalized ads to customers on a large scale. But many images AI models generate feature cartoonish smoothness, telltale flaws or both.

MCCANN WORLDGROUP HARNESSES META CERTIFICATION TO SCALE SOCIAL EXPERTISE ACROSS APAC - Vimarsana News

MCCANN WORLDGROUP HARNESSES META CERTIFICATION TO SCALE SOCIAL EXPERTISE ACROSS APAC

SINGAPORE, Jan. 26, 2024 /PRNewswire/ -- McCann Worldgroup Asia Pacific has kicked off the new year by boosting its social-first thinking, becoming the

McCann Worldgroup Asia Pacific becomes Meta Creative Strategy certified - Vimarsana News

McCann Worldgroup Asia Pacific becomes Meta Creative Strategy certified

McCann Worldgroup Asia Pacific has kicked off the new year by boosting its social-first thinking, becoming the largest creative network in the region to be Meta Creative Strategy certified, as agencies in Singapore, India and Japan receive this accolade.

IPG Expands Motor City Marketing and Communications Fellowship Program - Vimarsana News

IPG Expands Motor City Marketing and Communications Fellowship Program

The Program Offers Unique Opportunities for Detroit Students in PR, Advertising, Experiential and DesignNew York, NY, Dec. 13, 2023 -- Interpublic Group today announced the expansion of its Motor...