What the specialist food sector has learned from the pandemic
The Norfolk Deli, Hunstanton Source: The Norfolk Deli “The more self-sufficient a small business is, the better placed it is to survive a crisis. Our cakes, bakes and salads are made in-house. If you have the skills in-house, my advice is use them. When customers come to a shop like ours they want homemade food – our highest grossing and typically most profitable items are the ones we make ourselves. “We are also reasonably self-sufficient in other ways. I used to work in IT sales and marketing, and from day one we intended to have a website that would need to pay for itself and genera...