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In an industry being transformed by electrification and connectivity, technology is a key driver of growth and a technology branding strategy is foundational.

ANAHEIM, Calif. — U.S. car buyers love the edge cases. They buy seven-seat SUVs for a family of four. They get pickups in case they want to tow something. They purchase tricked-out Jeep Wranglers and Ford Broncos but never leave the pavement. Mujeeb Ijaz, CEO of Our Next Energy EV battery…

Audi has previously stated it is interested in a new factory, suggesting the U.S. as a possibility

Ford Motor Co. plans to build a $3.5 billion factory in Michigan that would employ at least 2,500 people to make lower-cost batteries for a variety of new and existing electric vehicles. The Dearborn, Michigan-based automaker says Monday that the plant will be built on land being readied for industrial development about 100 miles west of Detroit near Marshall. Ford said it would start making batteries in 2026 and would crank out enough batteries to supply 400,000 vehicles per year. The factory would produce batteries with a lithium-iron-phosphate chemistry, which is cheaper than the current ni...

Ford Motor Co. plans to build a $3.5 billion factory in Michigan that would employ at least 2,500 people to make lower-cost batteries for a variety of new and existing electric vehicles.