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A fundamental element of the mechanism by which the advertising industry requests tracking consent from web users has been found in breach of the General Data Protection Regulation.
IAB Europe fined 250,000 euros under GDPR
A piece of compliance theatre that the behavioral ad industry has for years passed off as “a cross-industry best practice standard” — claiming the consent management platform allowed advertisers to keep tracking and surveilling European Internet users without having to worry about pesky EU privacy laws — has today been confirmed to breach the bloc’s […]
The Irish Council for Civil Liberties argues that IAB Europe’s Transparency and Consent Framework (TCF) cannot be reliably audited and is a GDPR violation.
German publishers are the latest to band together to try to derail or at least delay Google’s “Privacy Sandbox” plan to end support for tracking cookies in Chrome via a complaint to the European Commission. The Financial Times reports that hundreds of German publishers, advertisers and media and industry groups — including local powerhouse Axel […]