The Strategic Advantage of a Unified Customer Profile in Property Management Systems
With a career spanning over three decades across the hospitality and technology sectors, I've witnessed the evolution of customer engagement and the pivotal role of PMS in revolutionising the guest experience. My experiences, particularly as the VP of Product and Strategy at Shiji Group and leading hotel consulting services for Opera at MICROS in the Asia Pacific, have provided me with deep insights into the importance of a 360-degree unified customer profile in PMS.
Source: hospitalitynet.org