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With a career spanning over three decades across the hospitality and technology sectors, I've witnessed the evolution of customer engagement and the pivotal role of PMS in revolutionising the guest experience. My experiences, particularly as the VP of Product and Strategy at Shiji Group and leading hotel consulting services for Opera at MICROS in the Asia Pacific, have provided me with deep insights into the importance of a 360-degree unified customer profile in PMS.

Add a custom display picture to your phone's secondary user to personalize it. Here's how you can add profile icons with Guest Profiles in Android 13.

Share Digital marketing is taking most of the cut from advertising and marketing budgets to reach potential customers. Industries hit by the pandemic will be resuming their marketing efforts in an attempt to recover their losses. Experts are predicting that US companies are going to spend 15% more on advertising this year as more people spend more time online. The hospitality industry is no exception. Hotels will start advertising left and right to attract guests as travel resumes. For example, Expedia recently launched its largest brand-marketing campaign in five years. However, major change...