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Relationship, consult tative, might be someone from customer service who has sales orientation that might be a tter person than your rep. >> it's about relationship building, whicht is. you want them to feel connected with you. that's not just about selling them the next thing, it's about having a dialogue. >> if your transaction with your customer you're not going to keep them forever. you need to make that type of investment. >> this is the point at the beginning we made, the biggest one, don't forts about them. once you rope them in, it's easy to slip out unless you give them a reason to st...

Of syria's long civil war. that news is coming from russian officials who are backing the assad government in its battle with rebels. cnn has been told that a cease-fire has been reached allowing civilians to reach that part of the city. this follows days of intense fighting which has wounded or killed an unknown number of residents. so let's discuss, back with me michael weiss, jill doherty and jonathan sanders. there's a crisis in aleppo that has escalated. explain what's going on tonight and what the tie is to russia. >> so the syrian regime has retaken pretty much all of eastern aleppo. th...

Of the consult tative council of the levant front. he told me there were six neighborhoods, all tight quarter s, that were held by opposition groups. the problem is all of the standing buildings in east aleppo, most have been destroyed by constant bombardment by the syrian and russian air force so it's like cramming people like sardines into cans and people end up out on the street with and when the syrian regime or russians drop bombs on the street in these urban terrain, it ends up cooking human beings alive. people have been burned alive in east aleppo. i've heard, credibly, from numerous s...