>> where does that go? i guess it goes to rape sufferers. >> and other medical conditions. there's all kinds of stuff you can think about here. people who don't need sore want their medical conditions publicized for one reason or another. people are having all kinds of access to that information. >> there's three big firms, acxiom, day logic, and epsilon, and facebook has literally entered into a partnership with them. facebook is a gold mine of personal information. it's the biggest consumer asset they have. the reason they can advertise and make so much money is because they know so much abo...