UK sleeping giant sounds the alarm on Australian sleep industry
Since launch, Emma has already seen an appetite for a more affordable way to sleep. Hitting snooze on high margins Quiroga-Rivera says consumers shouldn’t mistake the lower price point for poor quality or cheap production costs. “There is a huge misconception in retail that price must reflect quality. Emma’s facility plant looks more like a lab than a manufacturing plant because of the level of detailed quality testing that goes into production,” he says. Based in Germany, home of luxury car brands Voltzwagen, Audi and BMW — Emma is no different. Except instead of a high tech car,...
Source: smartcompany.com.au