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the post—brexit trading rules in northern ireland. the senior state department official, derek chollet, warned that the row risked undermining western unity over ukraine. now on bbc news... the media show. hello. on the show today we have gotjohn micklethwait, editor in chief at bloomberg, we are taking a look at a new podcast, that charts the rise of reality tv with one of the co—hosts, pandora sykes and, wagatha christie, how can we not talk about it? and we have got one of the key players here in the whole drama, simon boyle, who is the executive editor of the sun and their bi...

Perspective here, some of the audience may disagree with me, taking the politics aside, i think it was a terrible business decision. you need to know who your consumer basis. there was some studies that came out in 2019 that were published by bloomberg business week. and it was sort of an interesting aggregate of the types of drinks that liberals eee favor and the types of drink such conservatives typically favor. on the conservative side it was bourbon and it was light beers, coerce, miller lite and bud light. close to 50% of their consumers. now, most of those folks, conservatives, they are ...

The argument that we should be the main one, we do more coverage than anyone else when you are looking . at business and finance around the world. that is what we do, and i think within britain we should be - able to get into that position . and make the same argument. even then, i think there - is a large market for people who have more, i suppose, more money than time. - if you are in business, - the amount of money that subscribers, the different. competitors that you talked about, it is not that much- compared with the advantage you get from knowing things ahead of other people, - and that...

At bloomberg, we have reached 400,000 people — 400,000 people are paying for us in only four- years on a consumer basis. and we think that has a lot to grow and i don't think. all the evidence at - the moment is the same... jim, i am sorry to interrupt. i was just going to say, jim, quickly you wanted to come back in on that. i just want to say, this is what we are trying to solve at the guardian by having that model, which is outside a paywall, but still doing qualityjournalism, because the rest of the market is really going into different directions, either behind a paywall orfree and done...

At bloomberg, we have reached 400,000 people — 400,000 people are paying for us in only four- years on a consumer basis. and we think that has a lot| to grow and i don't think all the evidence at the - moment is the same... jim, i am sorry to interrupt. i wasjust going to say, jim, quickly you wanted to come back in on that. i just want to say, this is what we are trying to solve at the guardian by having that model, which is outside a paywall, but still doing qualityjournalism, because the rest of the market is really going into different directions, either behind a paywall orfree and done ...