IGD Collaborates With Food Industry To Shift People Towards Healthier, More Sustainable Diets
13th May 2021 As part of its ambition to make healthy and sustainable diets easy for everyone, the Health from IGD team has joined forces with leading retailers and manufacturers, and researchers at the University of Leeds, to trial a series of interventions to see what drives long-term behavioural change. Last summer, IGD convened a healthy and sustainable diets project group to collaboratively identify and test strategies that could encourage people to make healthier, more sustainable food and drink choices. Members of the project group have already begun to trial some of those strategies i...