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Pierce, an assistant to the university of california berkeley business school said this whole thing to flip-flop ends up not helping hallmark at all. it is a classic blunder by indecision. i want you to weigh in, brad, you first. >> corporations make a mistake and they pay a price when they do. the consumer driving decisions for corporations when they do make a mistake. they feel the heat and make choices. they reverse decisions, so i give a lot of credit to both those who complain, hallmark for realizing the mistake. >> shannon: kathy, i note that we can come i saw this on twitter, but they p...

Pierce from the university of california berkeley, this whole thing ends up not helping hallmark at all, a classic blunder by indecision. >> corporations make mistakes and pay a price when they do. this is america at its finest, the consumer driving decisions for corporations when they do make a mistake. they feel the heat, make choices, they reversed decisions so i give a lot of credit to those who complain and to hallmark for realizing their mistake. shannon: i saw boycott hallmark over the weekends, they pulled the ad, now there's a boycott hallmark because the ad is going to be back. >> it...