Did the Label of Renuzit Air Freshener Include a Phallic Image?
Origin In March 1995, Dial Corp. introduced a new can for the Fresh Cut Flowers scent of their Renuzit brand air freshener product, featuring a label festooned with pictures of tulips. “What could be less controversial than tulips?” one might think. Dial and their retailers soon found out, as they began receiving a flood of complaints about a supposedly phallic image appearing on the side of the can: The rumors began to fly: Was this phallic imagery a form of subliminal advertising? A publicity stunt? The product of a disgruntled art director? Answer: none of the above. Although remar...