Harvard Business Review: Why you shouldn't engage with customer complaints on Twitter
Harvard Business Review: Why you shouldn't engage with customer complaints on Twitter 10 May, 2021 01:29 AM 6 minutes to read There's a big downside to addressing the haters online. Photo / Getty Images Harvard Business Review By: Alireza Golmohammadi Over the past several years, it's become increasingly common for consumers to share their negative experiences with brands on social media. According to the 2020 National Consumer Rage Study, the number of customers who prefer to vent their grievances via digital platforms rather than by phone or in person has tripled in the pa...