Lorraine Explains: Do car awards close the deal?
Article content Buying a car means immersing yourself in a bewildering sea of information: makes, models, warranties, safety features, engine sizes, trim levels, maintenance costs, prices, taxes, added features, and how to work all the cool gizmos lurking behind that screen on the dash. If a car you’re considering has a Best in Class sash hanging from it like a pageant winner, does that make your job easier? Do industry awards mean anything to consumers, and do manufacturers care when they win them? Do they drive sales? We apologize, but this video has failed to load. Try refreshing your ...