Content-Based Data Analysis and Streaming Ad Optimization
How are studios leveraging scene-by-scene content analysis to improve ad specificity and targeting, and how effective are current implementations? WarnerMedia former VP Byron Saltysiak, Play Anywhere's Pete Scott, Qonset's Jesse Redniss, and MagellanTV's James Lauzun discuss in this clip from Streaming Media East 2023.
Source: streamingmedia.com